EyeNet Vision Business Plan
A comprehensive business plan for an intelligent vision technology platform addressing the $2-4 billion vision analytics market.
Executive Summary
EyeNet Vision is a dual-model (B2B enterprise + B2C consumer) intelligent vision technology platform providing six specialized applications across security, marketing, compliance, and operations verticals.
Document Structure
This business plan is organized into the following sections:
Customer Personas
Detailed profiles of target customers including warehouse managers, educational institutes, industrial facilities, retail owners, and security services.
Competitive Analysis
Comprehensive analysis of EyeNet Vision's commercial product offerings, competitive positioning, and market opportunities.
Platform Functionalities
Core capabilities including computer vision, intelligent triggers, automated actions, and event-driven automation.
Make Business Better
Real stories from real businesses showing how EyeNet Vision improves operations across different industries.
Financial Model
Dual-model revenue strategy with 3-year projections showing growth from $1M to $26M ARR.
Investor Strategy
Investment rounds overview, valuation timeline, and clear exit paths (IPO or strategic acquisition).
Product Roadmap
Development status and launch timeline for all six product applications across deployment modes.
Key Highlights
Investment Opportunity
- Market Size: $2-4B addressable market
- Revenue Trajectory: $1M (2026) → $8M (2027) → $26M (2028)
- Target Exit: $500M-$1B valuation (2029-2030)
- Business Model: Dual B2B enterprise + B2C consumer
- Products: 6 specialized applications ready for launch
Strategic Advantages
- Privacy-First: All processing and storage on-premises
- Offline-Capable: Full functionality without internet
- Infinitely Scalable: From single camera to enterprise-wide
- Secure by Design: Encrypted, access-controlled, VPN-ready
- Integration-Ready: REST APIs, webhooks, third-party connectors
- Event-Driven Intelligence: Automated actions based on real-time analytics
Navigation
Use the sidebar navigation to explore each section of the business plan. Each section includes detailed analysis and placeholder areas for charts and visualizations that will be added after review.
Executive Summary
PPL Meta Platform February 15, 2026
Investment Opportunity Overview
EyeNet Vision is raising an immediate $1M Seed round followed by $2-3M Series A funding to scale an intelligent vision technology platform with six specialized applications serving a $2-4B addressable market. With five products ready for Q2 2026 launch, the company projects growth from $1M to $26M ARR by 2028, targeting exit at $500M-$1B valuation within 4-5 years.
Company Overview
EyeNet Vision is an intelligent vision technology platform delivering six specialized applications across security, marketing, compliance, and operations verticals. Built on the PPL Meta platform, EyeNet combines proprietary computer vision, demographic analysis, and event-driven automation to transform passive surveillance into active, responsive operational intelligence.
Core Value Proposition
Privacy-first, on-premises vision analytics with real-time automated actions—no cloud dependency, full offline capability, infinitely scalable from single camera to enterprise-wide deployment.
Financial Projections (2026-2028)
| Metric | 2026 | 2027 | 2028 |
|---|---|---|---|
| Total Revenue | $1.04M | $8.09M | $26.15M |
| B2B Revenue | $600K | $4.5M | $14.5M |
| B2C Revenue | $440K | $3.59M | $11.65M |
| B2B Customers | 50 | 200 | 500 |
| B2C Paid Users | 600 | 6,000+ | 20,000+ |
| Gross Margin | 65% | 62% | 60% |
| EBITDA | -$360K | $2.4M | $6.7M |
| YoY Growth | — | 776% | 223% |
Revenue Mix by Source
Product Portfolio
| Product | Target Market | Status | Launch |
|---|---|---|---|
| Intelligent Signage | Retail, Marketing, Events | Beta Ready | Q2 2026 |
| Gate Activity | Security, Commercial Buildings | Beta Ready | Q2 2026 |
| Room & Gate Protection | Education, Healthcare, Corporate | Beta Ready | Q2 2026 |
| Sentinel | Security Firms, Corporate | Beta Ready | Q2 2026 |
| Underage Detector | Retail, Restaurants, Bars | Beta Ready | Q2 2026 |
| Security Officer Agent | Law Enforcement, Private Security | Hardware Dev | Q3/Q4 2026 |
Investment Opportunity
Immediate Seed Ask
$1M
Timing: Q1 2026 (before Series A)
Series A Ask
$2-3M
Valuation: $8-12M pre-money
Target Exit
$500M-$1B
IPO or Strategic Acquisition (2029-2030)
Series A Return
30x
85% IRR over 5 years
Investor Return Projections (at $750M exit)
| Stage | Investment | Return Multiple | IRR (5-year) |
|---|---|---|---|
| Seed | $1M | 45x | 110% |
| Series A | $2.5M | 30x | 85% |
| Series B | $6M | 15x | 65% |
| Series C | $20M | 4.9x | 40% |
Competitive Advantages
Technical
- Privacy-first architecture
- Offline capability
- Event-driven intelligence
- Infinitely scalable
Market
- Vertical specialization (6 apps)
- Modular deployment (5 modes)
- Dual B2B/B2C model
- Mobile innovation
⚡ Operational
- Affordable hardware
- Fast deployment
- Integration-ready APIs
- Remote support
Unit Economics
| Metric | B2B Enterprise | B2C Consumer |
|---|---|---|
| Customer Acquisition Cost (CAC) | $3,000-$5,000 | $20-$30 |
| Lifetime Value (LTV) | $144,000 | $600-$1,200 |
| Payback Period | 3-4 months | 1-2 months |
| LTV:CAC Ratio | 40:1 | 30:1 |
| Gross Margin | 80-85% | 70-75% |
Market Opportunity
Total Addressable Market: $2-4 Billion
- Large Retail Chains: 5,000+ locations (Target: 1,000-2,000 accounts)
- Security Agencies: 20,000+ firms (Target: 500-1,000 accounts)
- Educational Institutions: 130,000+ schools (Target: 500-1,000 accounts)
- Commercial Real Estate: 50,000+ buildings (Target: 1,000-2,000 accounts)
- Government/Law Enforcement: 15,000+ agencies (Target: 200-500 accounts)
Target Market Share: 1-2% = $20-80 million revenue opportunity
Use of Funds (Series A: $2-3M)
| Category | Allocation | Purpose |
|---|---|---|
| Sales Team Expansion | $1.2M (48%) | 4 enterprise AEs, 2 SDRs, solution consultants, Salesforce |
| Marketing Acceleration | $800K (32%) | Demand gen, content marketing, events, SEO/SEM |
| Product Engineering | $400K (16%) | Engineering expansion, mobile apps, customer success tools |
| Working Capital | $100K (4%) | Runway buffer |
Key Milestones & Timeline
Growth Trajectory
Risk Mitigation
| Risk | Mitigation Strategy |
|---|---|
| Regulatory/Privacy | Modular design allows disabling features by jurisdiction; on-premises deployment |
| Market Competition | Vertical specialization; 6 applications spread risk; proprietary algorithms |
| Technology Execution | Software-first approach; 5 of 6 products ready Q2 2026; hardware partnerships |
| Market Adoption | Conservative penetration assumptions (0.5-3%); diversified customer base |
| Economic Downturn | Compliance products are non-discretionary; security spending stable |
Why Invest in EyeNet Vision?
Strong Investment Thesis
- Large Market: $2-4B TAM with growing post-pandemic demand
- Proven Technology: Beta-ready products with proprietary algorithms
- Compelling Economics: 40:1 and 30:1 LTV:CAC ratios, 3-6 month payback
- Diversified Model: B2B enterprise stability + B2C consumer volume
- Clear Path to Exit: IPO or strategic acquisition at $500M-$1B valuation
- Attractive Returns: Series A investors: 30x return at 85% IRR
- Experienced Team: Proven PPL Meta platform track record
- Defensible Position: Vertical specialization, proprietary AI/ML, privacy-first
Next Steps
Contact & Investment Inquiry
For detailed investor materials, financial models, and to schedule a product demonstration, please contact:
- Investment Deck: Available upon request
- Financial Model: Detailed 5-year projections available
- Product Demo: Live beta demonstration can be arranged
- Due Diligence: Full documentation package ready
Confidential - For Investor Review Only
This document contains proprietary and confidential information.
Customer Personas & Use Cases
Version 2.23.1 January 15, 2026
System Requirements
For typical installations, Eyenet-vision operates efficiently on standard business hardware:
- Minimum Hardware: 16GB RAM, modern multi-core CPU (Intel i5/i7 or AMD equivalent)
- Operating System: Windows, Linux, or macOS
- Storage: Varies by camera count and retention period (typically 500GB - 2TB)
- Network: Standard Gigabit Ethernet (camera dependent)
This modest hardware requirement means most businesses can deploy Eyenet-vision without specialized server infrastructure.
Customer Persona Distribution Chart
Primary Customer Personas
1. Warehouse Manager
Profile
Operations manager responsible for logistics, personnel management, and facility security in warehouses, distribution centers, and storage facilities.
Daily Challenges
- Tracking employee attendance and shift compliance
- Monitoring unauthorized access to restricted areas
- Ensuring safety compliance in high-risk zones
- Managing visitor access and contractor presence
- Investigating security incidents and theft
- Optimizing workflow and identifying bottlenecks
How Eyenet-vision Improves Their Experience
Personnel Attendance Management
- Automatic check-in/check-out tracking without badge systems
- Real-time visibility of who is currently on-site
- Shift compliance monitoring and overtime alerts
- Automated attendance reports for payroll integration
Warehouse Security
- 24/7 monitoring of entry/exit points
- Instant alerts when unauthorized persons enter restricted zones
- After-hours intrusion detection with immediate notifications
- Video evidence retrieval for incident investigation
Operational Intelligence
- Track movement patterns to identify congestion points
- Monitor loading dock activity and efficiency
- Dwell time analysis for process optimization
- Safety zone compliance monitoring (hard hat areas, forklift zones)
Automated Actions & Alerts
- Email/SMS alerts when unauthorized access detected
- Digital signage displaying safety reminders when workers enter hazardous zones
- Automatic incident reports sent to security team
- Webhook integration with access control systems
Warehouse Efficiency Metrics
Value Delivered
- Reduce security personnel costs with automated monitoring
- Eliminate manual attendance tracking and time theft
- Faster incident response with real-time alerts
- Improved safety compliance through automated zone monitoring
- Data-driven decisions for workflow optimization
2. Educational Institute Manager
Profile
Campus administrator, security director, or facility manager responsible for student safety, campus security, and attendance tracking in schools, colleges, and universities.
Daily Challenges
- Ensuring student safety at entry/exit points
- Tracking class and lab attendance efficiently
- Preventing unauthorized access to campus facilities
- Managing visitor access and after-hours security
- Responding to security incidents quickly
- Compliance with safety regulations and reporting requirements
How Eyenet-vision Improves Their Experience
Gate & Campus Security
- Automatic detection of unauthorized persons at entry points
- Real-time monitoring of all campus access points
- After-hours activity monitoring with instant alerts
- Visitor tracking and dwell time analysis
- Integration with emergency lockdown procedures
Classroom & Lab Attendance
- Automated attendance tracking without manual roll call
- Real-time attendance dashboards for administrators
- Historical attendance data for academic analysis
- Lab capacity monitoring and safety compliance
- Automatic notifications for abnormal attendance patterns
Attendance Tracking Analytics
Enhanced Safety & Response
- Instant notifications to security when unusual activity detected
- Person-of-interest alerts for known threats or missing persons
- Crowd detection in hallways during emergency evacuations
- Integration with campus alert systems
- Automated incident documentation with video evidence
Operational Efficiency
- Reduce teacher time spent on attendance (5-10 minutes per class)
- Eliminate manual visitor sign-in processes
- Automated reports for compliance and auditing
- Data-driven facility usage analysis
Value Delivered
- Enhanced student and staff safety with proactive monitoring
- Significant time savings for teachers and administrators
- Better resource allocation based on facility usage data
- Improved emergency response with real-time situational awareness
- Complete audit trails for compliance and liability protection
3. ⚓ Industrial Installations & Ships Superintendent
Profile
Operations manager or safety superintendent overseeing industrial facilities, manufacturing plants, offshore platforms, or commercial vessels responsible for personnel safety, access control, and regulatory compliance.
Daily Challenges
- Ensuring only authorized personnel in hazardous work zones
- Tracking crew/worker locations during shifts
- Managing contractor and visitor access
- Emergency muster verification during drills or incidents
- Compliance with safety regulations (ISO, OSHA, maritime law)
- Investigating workplace incidents and near-misses
How Eyenet-vision Improves Their Experience
Personnel Attendance & Accountability
- Automatic headcount at shift start/end
- Real-time visibility of personnel locations across zones
- Emergency muster verification (confirm all personnel evacuated)
- Contractor hours tracking for billing verification
- Visitor access monitoring and time-on-site tracking
Area Security & Access Control
- Restricted zone monitoring (control rooms, machinery areas, cargo holds)
- Instant alerts when unauthorized access detected
- After-hours facility monitoring
- Perimeter security for industrial sites or vessel decks
- Integration with badge/RFID systems for dual-factor verification
Safety Compliance & Incident Prevention
- Monitor PPE compliance in safety zones (hard hat detection)
- Dwell time alerts in hazardous areas
- Lone worker monitoring with inactivity alerts
- Slip/trip/fall detection zones
- Automatic incident documentation with video timeline
Safety Compliance Dashboard
Operational Intelligence
- Workflow efficiency analysis across production zones
- Bottleneck identification in manufacturing processes
- Equipment usage correlation with personnel presence
- Shift changeover efficiency tracking
Value Delivered
- Enhanced personnel safety with real-time zone monitoring
- Regulatory compliance with automated documentation
- Reduced safety incidents through proactive alerts
- Improved emergency response with accurate personnel location data
- Cost savings through optimized security personnel deployment
- Complete audit trails for incident investigation and insurance claims
4. ️ Retail Shop Owner - Customer Analytics & Product Intelligence
Profile
Store owner or manager focused on understanding customer behavior, optimizing store layout, and improving product merchandising through data-driven insights.
Daily Challenges
- Understanding customer traffic patterns and peak hours
- Measuring product engagement and shelf performance
- Optimizing store layout and product placement
- Identifying high-value customer segments
- Justifying marketing spend with concrete data
- Competing with e-commerce through better in-store experiences
How Eyenet-vision Improves Their Experience
Gate People Counting with Demographics
- Automatic customer count at entry/exit
- Traffic pattern analysis (hourly, daily, weekly trends)
- Demographic breakdown (age ranges, gender) of visitors
- Conversion rate calculation (visitors vs. transactions from POS integration)
- Peak hour identification for staff scheduling optimization
- Customer dwell time and visit duration analysis
On-Shelf Product Analytics
- Camera-based monitoring of product displays
- Product engagement metrics (how many people stop, how long they look)
- Demographic analysis of who engages with specific products
- Shelf optimization insights (hot zones vs. cold zones)
- Product placement effectiveness measurement
- A/B testing for merchandising changes
Customer Analytics Dashboard
Marketing Campaign Support
- Measure foot traffic before/after marketing campaigns
- Demographic verification (are we reaching target audience?)
- Time-to-visit analysis after promotion launch
- Geographic footfall patterns (if multiple locations)
- Window display effectiveness measurement
Customer Journey Mapping
- Track customer paths through store
- Identify most visited areas vs. neglected sections
- Measure time spent in different departments
- Correlate demographics with shopping patterns
- Optimize store layout based on natural traffic flow
Value Delivered
- Data-driven merchandising decisions (increase sales 15-25%)
- Optimized staffing based on accurate traffic predictions
- Better marketing ROI through demographic verification
- Competitive advantage through deep customer insights
- Store layout optimization for improved customer experience
- Objective measurement of product placement effectiveness
5. Retail Shop Owner - Digital Signage Integration
Profile
Retail manager or marketing director using digital displays for advertising, promotions, and customer engagement, seeking to make signage interactive and audience-responsive.
Daily Challenges
- Generic content shown to all customers regardless of demographics
- Unable to measure signage effectiveness
- Manual content scheduling is time-consuming
- Missed opportunities for targeted messaging
- No data on customer engagement with displays
- High cost of static signage updates
How Eyenet-vision Improves Their Experience
Intelligent Digital Signage Management
- Automatic content switching based on detected demographics
- Real-time audience analysis (age, gender, group size)
- Engagement measurement (how many people look, for how long)
- Time-of-day content optimization
- Occupancy-based content selection (empty store vs. crowded)
Demographic-Targeted Content
- Show age-appropriate products and promotions
- Gender-specific advertising when relevant
- Family-oriented content when children detected
- Premium product showcasing for estimated high-value demographics
- Language selection based on demographic indicators (if applicable)
Digital Signage Effectiveness
Performance Analytics
- Measure impressions (how many people viewed each content piece)
- Engagement rates (viewing duration, interaction)
- Content effectiveness comparison (A/B testing)
- Demographic response analysis
- Conversion correlation (signage exposure vs. sales)
Value Delivered
- Increased relevance of advertising content (20-40% better engagement)
- Measurable ROI on digital signage investment
- Reduced content management time through automation
- Better customer experience with personalized messaging
- Data-driven content strategy optimization
- Competitive differentiation through interactive retail experience
6. ️ Security Services (Public & Private)
Profile
Security director, operations manager, or agency owner providing security monitoring and personnel services for multiple sites, facilities, or public spaces. Includes private security firms, municipal security departments, and corporate security teams.
Daily Challenges
- Monitoring multiple locations with limited personnel
- Rapid response to security incidents
- Identifying persons of interest in real-time
- Maintaining comprehensive coverage of large areas
- Providing detailed incident reports and evidence
- Managing security staff deployment efficiently
- Ensuring compliance with security contracts and SLAs
How Eyenet-vision Improves Their Experience
Multi-Site Operational Coverage
- Centralized monitoring dashboard for all client locations
- Remote access to all camera feeds from single interface
- Automatic detection of unusual activity across sites
- Real-time site status and occupancy monitoring
- Coverage gap identification and optimization
- Historical data for pattern analysis and threat prediction
Instant Detection & Notifications
Person of Interest Alerts
- Real-time facial recognition for known threats or wanted persons
- Automatic alerts when POI detected (email, SMS, mobile push)
- Multi-camera tracking when POI moves between zones
- Historical search ("Has this person been here before?")
- Integration with law enforcement databases (where legally permitted)
Threat Detection
- Unauthorized access to restricted areas
- After-hours intrusion detection
- Loitering detection in sensitive areas
- Crowd formation monitoring for public safety
- Unusual movement patterns indicating suspicious behavior
- Perimeter breach detection
Security Response Time Analysis
Rapid Response Coordination
- Instant notifications to response teams with location data
- Video evidence automatically captured and stored
- Real-time situational awareness for responding officers
- GPS-based nearest-guard deployment
- Integration with dispatch systems via webhooks
Comprehensive Incident Documentation
- Automatic video evidence collection for incidents
- Timeline reconstruction of events
- Multiple camera angle compilation
- Audit trail for chain of custody
- Automated incident reports for clients
- Compliance documentation for legal proceedings
Value Delivered
- Enhanced security coverage with same or fewer personnel
- Faster incident response (reduce response time by 40-60%)
- Proactive threat detection vs. reactive monitoring
- Reduced false alarms through intelligent filtering
- Better client satisfaction with data-driven reporting
- Competitive advantage through technology-enabled services
- Scalable operations (more sites without proportional staff increase)
- Compliance with security standards and legal requirements
- Cost reduction through optimized guard deployment
Cross-Persona Benefits
Technical Advantages
- Easy Deployment on standard hardware
- Local Control - no cloud dependency
- Offline Capable - full functionality
- Secure by Design - encrypted & VPN-ready
Operational Advantages
- Scalable - 1 to 100s of cameras
- Flexible - diverse industries & use cases
- Intelligent - automated triggers
- Integrated - connects via webhooks/APIs
Business Advantages
- Cost-Effective - no recurring cloud fees
- ROI-Positive - 6-18 month payback
- Privacy-Compliant - local processing
- Future-Proof - modular architecture
ROI Timeline Comparison
Implementation Pathways
Start Small, Scale Up
Most customers begin with:
- Pilot Phase: 2-4 cameras covering critical areas
- Proof of Value: 30-90 days demonstrating ROI
- Expansion: Additional cameras and advanced features
- Integration: Connect with existing business systems
Hardware Scaling Guide
| Camera Count | Hardware Requirement |
|---|---|
| 1-10 cameras | Single workstation (16GB RAM, quad-core CPU) |
| 10-30 cameras | Dedicated PC (32GB RAM, modern CPU, SSD storage) |
| 30-100+ cameras | Server-grade hardware or distributed deployment |
The software automatically adapts to available hardware, making scaling seamless.
EyeNet Vision: Commercial Product Analysis
Competitive Intelligence Report
Source: https://eyenet-vision.com/
Analysis Date: February 15, 2026
Company: EyeNet Vision - Automated Vision Solutions
Executive Summary
EyeNet Vision is a comprehensive intelligent vision technology platform providing six specialized applications designed for security, marketing, compliance, and operations management. Their solution architecture includes five deployment modes (Spot, Gate, Area, Goggles, Drone) that can be customized for diverse operational environments.
Platform Architecture Overview
Platform Architecture Overview
Core Value Proposition
"Don't just protect your assets — see them protected."
"Eyenet makes the unseen visible."
EyeNet delivers an integrated vision intelligence platform with:
- Demographic analysis and age/gender detection
- Real-time threat detection and alerts
- Behavioral analytics and crowd dynamics
- Facial recognition for persons of interest
- Access control and attendance management
- Automated reporting and compliance documentation
Stakeholder Value Map
Stakeholder Value Delivery
1. Business Owners & Executives
- Comprehensive analytics for oversight
- Asset protection and compliance assurance
- Data-informed decision making
- Profitability and operational excellence optimization
2. Security Managers & Personnel
- Real-time automated threat detection
- Streamlined incident response
- Enhanced situational awareness
- Consistent, reliable monitoring
3. Marketing & Sales Teams
- Real-time demographic insights
- Targeted content delivery
- Campaign optimization
- Customer behavior analysis
4. Operations & Facilities Managers
- Attendance monitoring and access control
- Crowd dynamics analysis
- Safety standards maintenance
- Space utilization optimization
Product Portfolio
1. Intelligent Signage
Overview
Transforms digital displays into intelligent marketing platforms with demographic-driven content delivery and real-time audience analytics.
Description
This application converts traditional digital signage into a dynamic, data-driven marketing tool by analyzing viewer demographics (age and gender) to automatically serve targeted advertisements and media, maximizing engagement and campaign effectiveness.
Key Features
- Automated demographic-based content delivery - Displays content based on viewer age and gender
- User-friendly web interface - Easy media upload and assignment by owners and marketing collaborators
- Activity insights add-on - Comprehensive reports including demographics, traffic counts, and activity heatmaps
- Real-time audience analytics - Continuous monitoring of viewer engagement
Deployment Modes
- Spot Mode: Fixed, close-range areas such as POS counters and product displays
- Gate Mode: Entrances, exits, and corridors for traffic analysis
- Area Mode: Large spaces including retail environments
Target Market
- Retail shops
- Shopping malls
- Airports
- Advertising agencies
- Event venues
- Marketing firms
Market Positioning
Premium positioning in the digital signage market with ROI focus on improved customer engagement, conversion rate optimization, and campaign effectiveness measurement.
Intelligent Signage ROI Metrics
2. Gate Activity
Overview
Advanced security monitoring for entrances and corridors with crowd analytics, threat detection, and comprehensive behavioral insights.
Description
A robust security and operational tool designed to monitor people activity in gates, entrances, exits, and corridors. It provides real-time data and security alerts, enabling businesses to understand crowd dynamics and respond to security events proactively.
Key Features
- Real-time people counters - Live crowd size monitoring
- Demographic analysis - Age and gender distribution tracking
- Activity heatmaps - Visual representation of traffic patterns
- Advanced crowd behavior metrics - Behavioral analysis and pattern recognition
- Instant notifications - Alerts for abnormal crowd activity
- Facial recognition - Person of interest identification and tracking
- Live video streaming - Annotated real-time feeds
- Flexible video storage - Instant and deep archive options
Target Market
- Security agencies
- Commercial buildings
- Industrial facilities
- Airports
- Public transport hubs
- Event organizers
Market Positioning
Enterprise-grade security solution offering proactive threat detection and crowd management intelligence for high-security facilities.
3. Room & Gate Protection
Overview
Comprehensive attendance monitoring and access control for educational, healthcare, and corporate environments with automated reporting.
Description
A versatile solution for monitoring attendance and activity in specific areas such as schools, gyms, or industrial spaces. It provides detailed attendance reports and enhanced security by ensuring only authorized individuals are present.
Key Features
- Schedule and member assignment - Configure room access schedules and authorized personnel
- Attendance tracking - Real-time monitoring of who enters/exits
- Comprehensive reporting - Automated attendance report generation
- Unauthorized access alerts - Instant notifications if unauthorized persons detected
- Integration capability - Collaboration with EyeNet Gate Activity for end-to-end monitoring
- Family notifications - Automated real-time or recurring attendance reports for minors to family/sponsors
Target Market
- Schools and universities
- Gyms and fitness centers
- Industrial facilities
- Corporate offices
- Healthcare facilities and hospitals
Market Positioning
Comprehensive access control and compliance solution targeting regulated industries requiring attendance documentation and minor protection.
4. Sentinel
Overview
Automated security personnel monitoring ensuring vigilant oversight at watch stations with customizable activity detection and alerts.
Description
This application ensures security personnel remain vigilant by automatically monitoring their activity at a watch station, providing business owners with peace of mind and guaranteeing consistent oversight during all shifts.
Key Features
- Customizable activity detection - Configure alert criteria for guard activity/inactivity
- Instant alerts and notifications - Real-time notifications based on configured parameters
- Live video streams - Complete people activity annotations
- Shift-based monitoring - Consistent oversight across all shift periods
Target Market
- Security firms
- Corporate offices with dedicated security staff
- Industrial plants
- Government buildings
Market Positioning
Specialized solution for internal security operations management, ensuring accountability and vigilance of security personnel.
5. Security Officer Agent
Overview
Mobile security enhancement through wearable technology, providing real-time alerts and centralized command integration for field operations.
Description
An advanced, mobile security solution that operates using wearable camera eyewear (goggles) to empower security agents. It provides on-the-go alerts and streams data to a central command unit for collaborative security operations.
Key Features
- Wearable camera integration - Goggles-based eyewear deployment
- Instant audio alerts - Real-time notifications when persons of interest detected
- Activity annotations - Complete activity data sent to central command
- Person of interest management - Team operator can add detected persons to watchlist from live feed
- Collaborative operations - Central team coordination with field agents
- Drone compatibility - Aerial deployment support
Deployment Modes
- Goggles Mode: Wearable first-person monitoring
- Drone Mode: Aerial surveillance
Target Market
- Security agencies
- Law enforcement
- Private security firms
- Event security teams
Market Positioning
Next-generation mobile security solution leveraging wearable and drone technology for distributed field operations with central command coordination.
6. Underage Detector
Overview
Specialized point-of-sale age verification system ensuring compliance with age-restricted sales through intelligent estimation algorithms.
Description
A specialized application for point-of-sale (POS) environments that provides real-time age estimation for compliance with age-restricted sales. The system is designed to assist staff in complying with age-restricted sales by quickly flagging individuals.
Key Features
- Real-time age estimation - Instant age detection at POS
- Distance-based prioritization - Organizes detections by proximity (nearest individuals first)
- Compliance assistance - Helps staff verify age-restricted purchase eligibility
- Quick flagging system - Rapid identification of individuals requiring verification
Target Market
- Retail shops (age-restricted products)
- Supermarkets
- Bars and restaurants
- Convenience stores
Market Positioning
Specialized compliance solution for point-of-sale environments, reducing liability and ensuring regulatory adherence for age-restricted products.
Deployment Modes Analysis
Deployment Modes Matrix
| Mode | Purpose | Typical Use Cases | Applications |
|---|---|---|---|
| Spot Mode | Precise monitoring of fixed, close-range areas | POS counters, product displays, entry gates | Intelligent Signage, Underage Detector |
| Gate Mode | Comprehensive monitoring of entrances, exits, and corridors | Building entry points, security checkpoints, transit hubs | Intelligent Signage, Gate Activity, Room & Gate Protection |
| Area Mode | Wide-area surveillance for large spaces | Large retail spaces, gymnasiums, industrial floors, office spaces | Intelligent Signage, Room & Gate Protection, Sentinel |
| Goggles Mode | Mobile, first-person monitoring through wearable camera technology | Security field operations, event security, law enforcement | Security Officer Agent |
| Drone Mode | Aerial surveillance providing comprehensive, mobile perspective coverage | Facility overview, crowd monitoring, outdoor security | Security Officer Agent |
Technical Capabilities Summary
Core Vision Intelligence
- Demographics Analysis: Age and gender detection with high accuracy
- Crowd Behavior Analysis: Pattern recognition and behavior metrics
- Facial Recognition: Person of interest identification and tracking
- Activity Annotation: Real-time video annotation systems
Data & Analytics
- Real-time Dashboards: Comprehensive analytics interface
- Advanced Analytics Filters: Configurable data analysis tools
- Heatmap Generation: Visual activity pattern mapping
- Reporting Engine: Automated report generation with scheduling
- Video Analytics: Detection analytics, event analytics, performance metrics, trend analysis
Technical Architecture Diagram
Integration & Storage
- Live Streaming Support: Real-time video streaming with annotations
- Multi-Camera Management: Centralized control of multiple camera feeds
- Flexible Video Storage: Instant archives and deep storage options
- API Integration: Compatible with various third-party systems
User Interface
- Administrative Dashboard: Main control center with camera management
- Application-specific Tools: Trigger lists, action editors, settings management
- Web Interface: Browser-based management and media upload
- Mobile Support: Signage Android app for remote management
Competitive Positioning & Market Strategy
Vertical Market Specialization
EyeNet employs a specialized product strategy with distinct applications for different vertical markets rather than a single generalized platform:
- Retail/Marketing: Intelligent Signage
- Security/Surveillance: Gate Activity, Security Officer Agent
- Compliance/Access Control: Room & Gate Protection
- Personnel Monitoring: Sentinel
- Regulatory/POS: Underage Detector
Market Segmentation
Key Differentiators
- Demographic Intelligence: Accurate age/gender detection across all applications
- Mobile Security Innovation: Wearable and drone deployment options
- Industry-Specific Solutions: Tailored applications for specific use cases
- Real-time Response: Instant alerts and notifications systems
- Compliance Focus: Built-in reporting for regulatory requirements
- Modular Deployment: Flexible mode selection matching facility architecture
Market Coverage
Horizontal Markets: Retail, Security, Education, Healthcare, Corporate, Industrial, Government, Public Transit, Hospitality/Events
Vertical Specialization: Six distinct applications with targeted features and marketing for specific industry needs
Competitive Comparison Framework
| Feature | Intelligent Signage | Gate Activity | Room & Gate Protection | Sentinel | Security Officer Agent | Underage Detector |
|---|---|---|---|---|---|---|
| Primary Use Case | Marketing/Engagement | Security Monitoring | Access Control | Personnel Monitoring | Mobile Security | Compliance |
| Demographic Detection | Yes | Yes | Optional | Limited | Yes | Yes (Age-focused) |
| Real-time Alerts | Limited | Yes | Yes | Yes | Yes | Limited |
| Facial Recognition | No | Yes | No | No | Yes | No |
| Video Storage | Optional | Yes | Yes | Limited | Yes | Limited |
| Deployment Complexity | Low | Medium | High | Medium | High | Low |
| ROI Focus | Conversion/Engagement | Risk Reduction | Compliance | Peace of Mind | Force Multiplier | Liability Reduction |
| Integration Potential | Low | High | High | Medium | High | Low |
Market Opportunities & Threats
Opportunities
- Post-Pandemic Security Focus: Increasing demand for advanced security and surveillance systems
- Retail Transformation: Digital signage and customer analytics acceleration
- Compliance Automation: Regulatory environment driving automated compliance solutions
- Remote Operations: Wearable and drone technology enabling distributed security
- Data-Driven Decision Making: Enterprise demand for operational intelligence
How EyeNet Addresses These Opportunities
Post-Pandemic Security Focus
- Gate Activity delivers real-time threat detection, facial recognition for persons of interest, and abnormal crowd behavior alerts
- Sentinel provides automated monitoring of security personnel, ensuring consistent vigilance
- Security Officer Agent with wearable technology extends security capabilities across distributed locations
- Real-time alerting and video streaming enable rapid incident response
Retail Transformation
- Intelligent Signage directly addresses digital transformation with demographic-based content delivery
- Real-time audience analytics provide conversion optimization data previously unavailable to retailers
- Supports multiple deployment modes (Spot, Gate, Area) for varied retail environments
- Web interface enables easy content management for marketing teams
Compliance Automation
- Room & Gate Protection automates attendance tracking and generates mandatory compliance reports
- Automated alerts for unauthorized access reduce manual monitoring burden
- Family notifications for minors provide documented compliance with duty-of-care requirements
- Audit trails and automated reporting simplify regulatory compliance documentation
Remote Operations
- Security Officer Agent specifically designed for wearable cameras (Goggles mode) enabling field operations
- Drone mode support provides aerial surveillance without on-site personnel
- Central command integration allows team operators to coordinate from central locations
- Real-time audio alerts to mobile agents create distributed security network
Data-Driven Decision Making
- All applications provide comprehensive dashboards with analytics, heatmaps, and trend analysis
- Demographic insights drive marketing ROI for retail applications
- Crowd behavior metrics enable operational optimization for facility managers
- Real-time people counters and performance metrics provide continuous operational visibility
- Flexible reporting and filtering tools support data-informed strategic decisions
Potential Threats
- Privacy Regulations: GDPR, CCPA, and similar privacy laws limiting demographic tracking
- Competitive Consolidation: Larger security/surveillance companies entering the space
- Open-Source Alternatives: Growing open-source vision intelligence solutions
- Customer Integration Complexity: Difficulty integrating with existing security infrastructure
- Ethical Concerns: Public perception and regulatory challenges around facial recognition
How EyeNet Mitigates These Threats
Privacy Regulations
- Modular application design allows customers to enable/disable demographic features based on local regulations
- Underage Detector operates on age-only detection, minimizing personal data collection
- Data can remain on-premises through edge deployment models
- Multiple applications function without demographic data
- Flexible video storage options reduce data retention exposure
Competitive Consolidation
- Highly specialized vertical applications create defensible market positions
- Deep industry expertise required in each application domain
- Six distinct applications spread competitive threat across multiple customer bases
- Customizable alert and trigger systems create high customer lock-in
Open-Source Alternatives
- Proprietary demographic detection algorithms are difficult to replicate
- Behavioral analysis and crowd metric algorithms represent years of refinement
- Integrated cloud dashboard with multi-camera coordination is complex to reproduce
- Commercial support, compliance documentation, and industry certifications provide guarantees
Customer Integration Complexity
- Modular deployment modes reduce integration complexity
- Application-specific scope reduces broad system integration requirements
- Flexible video storage and streaming options enable integration with existing infrastructure
- Web-based interface and API design reduce custom development needs
- Separate applications can be deployed independently, reducing implementation risk
Ethical Concerns
- Sentinel and Security Officer Agent have clear, defensible compliance purposes
- Underage Detector addresses regulatory compliance, positioning as ethical necessity
- Room & Gate Protection targets authorized access with attendance documentation
- Gate Activity for facility management is more defensible than consumer-facing surveillance
- Transparent use cases and documented ROI metrics counter ethical objections
Strategic Recommendations for PPL Meta
Comparative Positioning
EyeNet Vision's modular, application-specific approach offers a valuable competitive positioning strategy. PPL Meta should consider:
- Feature Parity Assessment: Evaluate PPL Meta's capabilities against each EyeNet application
- Vertical Market Focus: Identify 2-3 highest-value vertical markets for concentrated effort
- Integration Strategy: Develop partnerships with complementary platforms
- Compliance Automation: Expand Room & Gate Protection equivalents to capture regulated market segments
- Mobile-First Innovation: Invest in wearable and drone deployment capabilities
Differentiation Opportunities
- Privacy-First Architecture: Market privacy-respecting vision intelligence as a key differentiator
- Industry-Specific Workflows: Deeper integration with industry tools and processes
- Edge Computing: On-premise processing reducing data transmission and privacy concerns
- Custom Integration Services: Professional services for enterprise implementation
- Open API Ecosystem: Enable third-party integrations and extensions
Conclusion
EyeNet Vision represents a mature, well-organized competitive threat with strong vertical market specialization. Their six-product portfolio and five deployment modes demonstrate sophisticated market segmentation. The platform excels in real-time intelligence, regulatory compliance, and industry-specific customization.
For PPL Meta, this competitive intelligence should inform product development priorities, market positioning, and go-to-market strategy to effectively compete in the intelligent vision technology space.
Document prepared for strategic competitive analysis
Confidential - Internal Use Only
Product Roadmap
PPL Meta Implementation Status
Development Status Overview
Five of six products are Beta Testing Ready for Q2 2026 launch. Security Officer Agent software is complete, awaiting smart glasses hardware development (Q3/Q4 2026).
Product Development Status Overview
| Product | Variant | Status | Target Launch | Hardware Requirements |
|---|---|---|---|---|
| Intelligent Signage | Fixed Installation | Beta Testing Ready | Q2 2026 | IP Camera + Display Screens |
| Mobile Variant | Beta Testing Ready | Q2 2026 | Mobile Camera + Tablets | |
| Underage Detector | Standard | Beta Testing Ready | Q2 2026 | IP Camera (POS) |
| Gate Activity | Standard | Beta Testing Ready | Q2 2026 | IP Camera (Gate/Corridor) |
| Room & Gate Protection | Standard | Beta Testing Ready | Q2 2026 | IP Camera (Room/Gate) |
| Sentinel | Fixed Station | Beta Testing Ready | Q2 2026 | IP Camera (Guard Station) |
| Mobile Variant | Beta Testing Ready | Q2 2026 | Mobile Camera + Tablets | |
| Security Officer Agent | Software Ready | Hardware Development | Q3/Q4 2026 | Smart Glasses + RPi4 |
Detailed Product Maps
1. INTELLIGENT SIGNAGE
Status: Beta Testing Ready | Target Launch: Q2 2026
Purpose
Transform digital displays into intelligent marketing platforms with demographic-driven content delivery.
Product Variants
| Variant | Use Case | Hardware | Target Market |
|---|---|---|---|
| Fixed Installation | Permanent placement in retail, airports, advertising centers | IP Camera + Stationary displays | Retail shops, malls, airports |
| Mobile Variant | Portable for field marketing, trade shows, pop-ups | Mobile camera + tablet | Marketing agencies, events, conferences |
Key Features
- Demographic-based content automation (age/gender detection)
- Real-time audience analytics and engagement metrics
- Web-based media management interface
- Activity insights with traffic counts and heatmaps
- Multi-mode deployment support
Deployment Modes
- Spot Mode: POS counters, product displays
- Gate Mode: Retail entrances, mall corridors
- Area Mode: Large retail spaces, store interiors
- Mobile Station Mode: Tablet + mobile camera for marketing teams on the go
2. UNDERAGE DETECTOR
Status: Beta Testing Ready | Target Launch: Q2 2026
Purpose
Point-of-sale age verification system ensuring compliance with age-restricted sales.
| Feature | Description |
|---|---|
| Real-time Age Estimation | Instant age detection at POS |
| Distance-based Prioritization | Organizes detections by proximity (nearest first) |
| Compliance Assistance | Helps staff verify age-restricted purchase eligibility |
| Quick Flagging | Rapid identification requiring verification |
Target Markets
- Retail shops (alcohol, tobacco, age-restricted products)
- Supermarkets with age-restricted sections
- Bars and restaurants
- Convenience stores
3. GATE ACTIVITY
Status: Beta Testing Ready | Target Launch: Q2 2026
Purpose
Advanced security monitoring for entrances and corridors with crowd analytics and threat detection.
| Feature | Capability |
|---|---|
| Real-time People Counters | Live crowd size monitoring |
| Demographic Analysis | Age and gender distribution tracking |
| Activity Heatmaps | Visual representation of traffic patterns |
| Crowd Behavior Metrics | Behavioral analysis and pattern recognition |
| Instant Notifications | Alerts for abnormal crowd activity |
| Facial Recognition | Person of interest identification and tracking |
| Live Video Streaming | Annotated real-time feeds |
| Flexible Video Storage | Instant and deep archive options |
4. ROOM & GATE PROTECTION
Status: Beta Testing Ready | Target Launch: Q2 2026
Purpose
Comprehensive attendance monitoring and access control with automated reporting and minor protection.
| Feature | Description |
|---|---|
| Schedule & Member Assignment | Configure room access schedules and authorized personnel |
| Attendance Tracking | Real-time monitoring of who enters/exits |
| Comprehensive Reporting | Automated attendance report generation |
| Unauthorized Access Alerts | Instant notifications if unauthorized persons detected |
| Family Notifications | Automated attendance reports for minors to family/sponsors |
| Integration Capability | Works with Gate Activity for end-to-end monitoring |
Deployment Modes
- Area Mode: Room/classroom monitoring
- Gate Mode: Room entry/exit points
5. SENTINEL
Status: Beta Testing Ready | Target Launch: Q2 2026
Purpose
Automated security personnel monitoring ensuring vigilant oversight at guard stations and dynamic security operations.
Product Variants
| Variant | Use Case | Hardware | Target Market |
|---|---|---|---|
| Fixed Station | Permanent guard station oversight | IP Camera (overhead) | Security firms, corporate offices, industrial plants |
| Mobile Variant | VIP protection, dynamic security perimeters | Mobile camera + tablet | Executive protection, event security, high-profile venues |
Key Features
- Customizable activity detection rules
- Instant alerts for activity/inactivity violations
- Live video streaming with annotations
- Shift-based monitoring configuration
- Guard accountability documentation
- Configurable alert thresholds
6. SECURITY OFFICER AGENT
Status: Software Complete - Hardware Development Required | Target Launch: Q3/Q4 2026
Purpose
Mobile security enhancement through wearable technology, providing real-time alerts and centralized command integration for field operations.
Key Features (Software Complete)
| Feature | Description |
|---|---|
| Real-time Audio Alerts | Instant notifications for persons of interest |
| Activity Annotations | Complete activity data sent to central command |
| Person of Interest Management | Team operator can add detected persons to watchlist from live feed |
| Collaborative Operations | Central team coordination with field agents |
| Central Command Integration | Seamless connection to monitoring center |
| Live Agent Feed Streaming | Real-time video from field to command center |
Hardware Requirements (Development Needed)
Smart Glasses Specification
- Camera Placement: Single camera mounted between lenses
- Resolution: Minimum 1080p video capability
- Field of View: 90-120 degrees
- Computing: Raspberry Pi 4 connected via cable at back of glasses
- Battery: Sufficient for 8-hour shift (glasses + RPi4)
- Weight: <200g for all-day wearability
- Durability: Impact-resistant frame, weatherproof
- Connectivity: Wireless (WiFi/4G) to central command
Development Roadmap
| Phase | Timeline | Activities |
|---|---|---|
| Phase 1: Specification & Prototyping | Weeks 1-4 | Finalize specifications, source camera module, design CAD |
| Phase 2: Integration & Testing | Weeks 5-12 | Integrate camera with RPi4, test performance, durability testing |
| Phase 3: Beta Development | Weeks 13-16 | Manufacture 2-3 beta units, field test with partners |
| Phase 4: Manufacturing & Launch | Q3/Q4 2026 | Production manufacturing, beta testing, market launch |
Cross-Product Launch Strategy
Launch Timeline
Phase 1: Q2 2026 (5 Products Launch)
- Intelligent Signage (Fixed + Mobile)
- Underage Detector
- Gate Activity
- Room & Gate Protection
- Sentinel (Fixed + Mobile)
Phase 2: Q3/Q4 2026 (Security Officer Agent)
- Smart glasses prototype completion
- Field testing with security partners
- Software integration completion
- Product launch with hardware availability
Resource Requirements Summary
| Product | Development Status | Beta Testing | Launch Date |
|---|---|---|---|
| Intelligent Signage | Complete | Ready Now | Q2 2026 |
| Underage Detector | Complete | Ready Now | Q2 2026 |
| Gate Activity | Complete | Ready Now | Q2 2026 |
| Room & Gate Protection | Complete | Ready Now | Q2 2026 |
| Sentinel | Complete | Ready Now | Q2 2026 |
| Security Officer Agent | Software Complete | Pending Hardware | Q3/Q4 2026 |
Notes & Assumptions
- All software development for 5 primary products is complete and ready for beta testing
- Hardware for first 5 products is assumed to be standard IP camera + network infrastructure
- Security Officer Agent hardware development is critical path item for Q3/Q4 launch
- Custom smart glasses development is recommended over acquisition for IP protection and customization
- All products require proper deployment site partnerships for realistic beta testing
- Regulatory compliance is key consideration for Room & Gate Protection and Underage Detector products
Product Roadmap Status: On Track
5 of 6 products ready for Q2 2026 launch | Hardware development timeline for Security Officer Agent: 12-16 weeks
Platform Functionalities
Core capabilities and features powering EyeNet Vision's intelligent automation platform.
1. Computer Vision & People Analytics
People Tracking & Analysis
- Real-time people tracking and identification
- Accurate counting and attendance monitoring
- 3D route tracking and movement analysis
- Demographic analysis (age, gender, etc.)
2. Camera & Hardware Integration
Multi-Source Camera Support
- Traditional IP/network cameras
- WiFi-enabled cameras
- Soft cameras via mobile applications
- Comprehensive camera health monitoring
3. Intelligent Triggers & Automated Actions
Event-Driven Automation
Camera-Level Trigger Configuration
Each camera can be independently configured with custom triggers based on machine vision events.
Real-Time Event Detection
Automatic detection of configurable events: person count thresholds, demographics, dwell time, velocity, direction, and more.
Complex Condition Logic
Support for multiple conditions with AND/OR operators for sophisticated trigger rules.
Automated Action Execution
Multi-Channel Notifications
- Mobile push notifications
- In-app alerts
- Email notifications
- SMS alerts (via integrations)
Advanced Integration Capabilities
- Digital Signage Integration: Automatic content switching based on demographics or behaviors
- Third-Party Application Triggers: Webhook-based actions to external systems
- Custom Workflows: Programmable action chains for complex automation scenarios
4. Video & Data Management
Privacy-First Architecture
- Local video storage and management
- No cloud services required for video/data storage
- Full operational capability without internet connectivity
- Minimal internet access needed only for remote notifications
5. Intelligent Communications
Multi-Channel Notification System
- Mobile push notifications
- In-app alerts and warnings
- Email notifications
- Automatic integrations with third-party applications
- Webhook support for custom workflows
- Audit logging of all communications with delivery tracking
6. Analytics & Insights
Data Intelligence
- Real-time analytics dashboards
- Historical trend analysis
- Behavioral pattern recognition
- Actionable insights and reporting
- Trigger performance analytics
- Action execution monitoring and statistics
7. Security & Access Control
Enterprise-Grade Security
- Comprehensive user access management with role-based permissions
- File-level encryption for sensitive data
- Optional private VPN for internet communications
- Complete data sovereignty (all data stays on-premises)
- Secure trigger and action configuration with user audit trails
8. Scalability & Expandability
Flexible Scaling
- Scales from small installations (homes) to large industrial sites
- Hardware-based scalability (software adapts automatically)
- Performance scales with available hardware resources
- No architectural limits on deployment size
- Unlimited camera support based on hardware capacity
Integration & Extensibility
- Third-party software connectivity via REST APIs
- Standard webhook integrations for custom actions
- Custom integration support
- Modular plugin architecture
- Digital signage system integrations
Key Differentiators
| Feature | Benefit |
|---|---|
| Privacy-First | All processing and storage on-premises |
| Offline-Capable | Full functionality without internet |
| Infinitely Scalable | From single camera to enterprise-wide |
| Secure by Design | Encrypted, access-controlled, VPN-ready |
| Integration-Ready | REST APIs, webhooks, third-party connectors |
| Per-Camera Automation | Independent trigger configuration for each camera |
Make Business Better
Real stories from real businesses showing how EyeNet Vision transforms operations.
What is EyeNet Vision?
Smart camera software that helps businesses work better, safer, and smarter. It watches what's happening in your business and automatically does helpful things—sending alerts, counting people, or showing the right messages to customers at the right time.
The best part? Everything runs on your own computer. One simple subscription covers everything. No hidden fees from other companies. Your data stays with you.
Real Stories from Real Businesses
Warehouse Manager - Drive 60% Reduction in Security Incidents
Challenge: Spent hours every week on attendance tracking, writing reports about security incidents, and worrying about loading dock safety.
Solution with EyeNet Vision:
- Automatic worker tracking for attendance (no more time cards)
- Instant alerts when unauthorized people enter restricted areas
- Safety alerts on screens when forklifts are nearby
- Detailed video records for incident investigation
Results: 15 hours/week saved on attendance | 60% reduction in security incidents | 4-month payback period
School Principal - Improve Safety & Reduce Paperwork
Challenge: Worried about student safety, spent too much time on attendance reports, never knew for sure if unauthorized visitors entered the building.
Solution with EyeNet Vision:
- Automatic attendance tracking (teachers focus on teaching)
- Security alerts if someone enters after hours
- Attendance analysis to catch problems early
- Emergency drill tracking for complete accountability
Results: 2,500+ teacher hours saved per year | 95% parent safety satisfaction | 1-semester payback
Retail Store Owner - Increase Sales by 22%
Challenge: Struggled to understand customers. Which displays work? Do people actually see new products? Why are some days busy and others dead?
Solution with EyeNet Vision:
- Exact daily visitor counts and patterns
- Which displays get the most attention
- Customer demographics for targeted optimization
- Smart staff scheduling based on actual traffic
Results: 22% sales increase | 30% reduction in overstaffing costs | 6-month payback | Data-driven decisions
Marketing Manager - Boost Ad Effectiveness by 25%
Challenge: Spent thousands on digital screens but had no idea if anyone looked. Same ads played to teenagers and seniors.
Solution with EyeNet Vision:
- Screens automatically show different ads based on viewer demographics
- Teenagers see tech gadgets, seniors see easy-to-use phones
- Track exactly how long people watch each ad
- Prove ROI with detailed analytics
Results: 25% increase in sales from screens | Relevant ad delivery | Easy budget justification
Security Firm Owner - Cover Twice as Many Locations
Challenge: Managed 15 buildings but couldn't be everywhere. Couldn't prove guards did their rounds. Slow response times to incidents.
Solution with EyeNet Vision:
- Watch all 15 locations from one screen
- System alerts before clients even notice problems
- Timestamped video proof of guard rounds
- Instant problem identification for faster response
Results: Double the clients served | 45% faster response times | Detailed compliance reports
How Does It Actually Help Your Business?
Save Money
- One subscription covers everything—no extra charges from third parties
- Reduce staff costs by automating repetitive tasks
- Prevent losses by catching problems before they become expensive
- Optimize scheduling based on real data
Work Smarter
- Stop guessing and start making decisions based on real data
- Automate boring tasks so your team focuses on important work
- Get instant alerts when something needs attention
- See patterns you never noticed before
Stay Safe
- 24/7 monitoring that never gets tired or distracted
- Instant notifications when safety rules are broken
- Complete video records for insurance and investigations
- Know exactly who is where during emergencies
Grow Your Business
- Start small with just a few cameras and add more as you grow
- Works on regular computers—no expensive servers needed
- Add features as you need them
- Integrate with your existing systems
What Makes EyeNet Vision Different?
Your Data Stays Yours
Videos and information never leave your building. Everything stays on your own computer—no surprise cloud charges.
Works Without Internet
Lost your internet connection? No problem. Keeps working. You only need internet for phone alerts or emails.
Affordable to Start
Start with one or two cameras on a regular business computer ($500-1000). No expensive servers needed.
Grows With You
Start small and add cameras as needed. Same software works for 2 cameras or 200 cameras.
Financial & Revenue Model
Dual-model revenue strategy with projected growth from $1M to $26M ARR over 3 years.
Executive Summary
Dual revenue model combining enterprise B2B subscriptions with consumer-focused B2C offerings creates diversified revenue streams across market segments.
3-Year Revenue Projection
| Metric | 2026 | 2027 | 2028 |
|---|---|---|---|
| B2B Enterprise Revenue | $600K | $4.5M | $14.5M |
| B2C Light Revenue | $440K | $3.59M | $11.65M |
| Total Revenue | $1.04M | $8.09M | $26.15M |
| YoY Growth | — | 776% | 223% |
| B2B Accounts | 50 | 200 | 500 |
| B2C Paid Users | 600 | 6,000+ | 20,000+ |
| Gross Margin | 65% | 62% | 60% |
B2B Enterprise Model
Pricing Tiers
| Tier | Price Range | Scope |
|---|---|---|
| Starter | $499-999/month | 1-5 locations, 5 cameras, single app |
| Professional | $1,499-2,999/month | 5-20 locations, 25 cameras, multiple apps |
| Enterprise | $5,000+/month | Unlimited locations/cameras, custom integrations |
Unit Economics
- Average Monthly Recurring Revenue: $12,500/customer
- Annual Contract Value: $150,000
- Customer Acquisition Cost: $3,000-5,000
- Lifetime Value: $144,000 (12-year average)
- Payback Period: 3-4 months
- Customer Retention Rate: 85-90% annually
B2C Light Model (NEW)
Product Portfolio
| Product | Target Market | Pricing |
|---|---|---|
| Intelligent Signage Lite | Marketing consultants, small agencies | $29.99 - $99.99/month |
| Home Security Lite | Homeowners, small property managers | $19.99 - $49.99/month |
| Event Security Lite | Security contractors, venue managers | $199 - $1,200/event |
| Retail Compliance Lite | Small retail, bars, restaurants | $49.99 - $99.99/month |
B2C Unit Economics
- Average Monthly Recurring Revenue: $49.99/user
- Lifetime Value: $600-1,200 (18 months average)
- Customer Acquisition Cost: $20-30
- Payback Period: 1-2 months
- Customer Retention Rate: 60-70% annually
- CAC Ratio (LTV:CAC): 30:1 (highly profitable)
Market Opportunity
B2B Enterprise TAM
| Market Segment | Market Size | Target Penetration | Opportunity |
|---|---|---|---|
| Large retail chains | 5,000+ locations | 1,000-2,000 accounts | $12-24M |
| Security agencies | 20,000+ firms | 500-1,000 accounts | $6-12M |
| Educational institutions | 130,000+ schools | 500-1,000 accounts | $6-12M |
| Commercial real estate | 50,000+ buildings | 1,000-2,000 accounts | $12-24M |
Total B2B TAM: $2-4 billion annually (U.S. market)
B2C Consumer TAM
Total B2C TAM: $500M - $1.5 billion annually (conservative U.S. market)
- Intelligent Signage Lite: 100,000+ marketing consultants
- Home Security Lite: 140M homeowners + 2M Airbnb hosts
- Event Security Lite: 50,000+ independent contractors
- Retail Compliance Lite: 1.5M+ small retailers
Revenue Mix by Product (2028 Projection)
| Product | Revenue | % of Total |
|---|---|---|
| Intelligent Signage | $5.0M | 19% |
| Gate Activity | $5.0M | 19% |
| Security Officer Agent | $7.5M | 29% |
| Sentinal | $4.0M | 15% |
| Home Security + Retail | $2.8M + $4.2M | 27% |
| Total Revenue | $26.15M | 100% |
Geographic Market Analysis
Revenue projections by target geography (2026-2028):
United States (Primary Market)
- Population: 330M
- B2B Addressable: 10,000+ potential accounts
- B2C Addressable: 50M+ potential users
- 2026 Revenue: $600K
- 2027 Revenue: $3.2M
- 2028 Revenue: $14M
- Strategy: Enterprise sales focus + national B2C app launch
Canada (Secondary Market)
- Population: 40M
- B2B Addressable: 1,500+ potential accounts
- B2C Addressable: 8M+ potential users
- 2026 Revenue: $100K
- 2027 Revenue: $600K
- 2028 Revenue: $3M
- Strategy: Partner with Canadian retailers & security firms
Greece (EU Pilot Market)
- Population: 10.7M
- B2B Addressable: 500+ potential accounts
- B2C Addressable: 2M+ potential users
- 2026 Revenue: $50K
- 2027 Revenue: $300K
- 2028 Revenue: $1.2M
- Strategy: Compliance-first (GDPR focus), education sector focus
Romania (EU Emerging Market)
- Population: 19M
- B2B Addressable: 800+ potential accounts
- B2C Addressable: 3M+ potential users
- 2026 Revenue: $30K
- 2027 Revenue: $200K
- 2028 Revenue: $900K
- Strategy: Technology partners & system integrators
Scenario Analysis & Cash Requirements
Pessimistic Scenario
Assumptions: 0.5% B2B penetration, 0.25% B2C penetration, 12-15% churn
| Year | Revenue | Operating Expenses | Cash Burn |
|---|---|---|---|
| 2026 | $390K | $850K | ($460K) |
| 2027 | $2.35M | $900K | ($50K → +$250K) |
| 2028 | $8.7M | $1.0M | +$700K → +$3.3M |
Total Cash Injection Needed: $2.5M
Profitability Timeline: Q2 2028 (EBITDA breakeven)
Baseline Scenario (Current Plan)
Assumptions: 1% B2B penetration, 0.5% B2C penetration, 8-10% churn
| Year | Revenue | Operating Expenses | EBITDA |
|---|---|---|---|
| 2026 | $1.04M | $1.4M | ($360K) |
| 2027 | $8.09M | $5.7M | +$2.4M |
| 2028 | $26.15M | $19.5M | +$6.7M |
Total Cash Injection Needed: $2.0M
Profitability Timeline: Q4 2027 (EBITDA breakeven)
Optimistic Scenario
Assumptions: 2-3% B2B penetration, 1-2% B2C penetration, 5-8% churn
| Year | Revenue | Operating Expenses | EBITDA |
|---|---|---|---|
| 2026 | $1.125M | $800K | +$325K |
| 2027 | $9.4M | $6.0M | +$3.4M |
| 2028 | $32.2M | $20.0M | +$12.2M |
Total Cash Injection Needed: $0-500K (minimal)
Profitability Timeline: Q3 2026 (EBITDA breakeven, optimistic scenario)
Operating Cost Structure
Personnel & Headcount (58% of OpEx)
| Department | 2026 Headcount | 2027 Headcount | 2028 Headcount |
|---|---|---|---|
| Sales & BD | 4.5 FTE ($370K) | 9 FTE ($850K) | 16 FTE ($2.0M) |
| Marketing | 4 FTE ($305K) | 7 FTE ($525K) | 10 FTE ($815K) |
| Product & Engineering | 4 FTE ($435K) | 9 FTE ($1.04M) | 15 FTE ($1.95M) |
| Customer Success | 0 FTE | 3 FTE ($250K) | 8 FTE ($750K) |
| Operations & Finance | 1.5 FTE ($150K) | 3.5 FTE ($350K) | 7 FTE ($655K) |
| Total Personnel | 14 FTE ($1.46M) | 32 FTE ($3.07M) | 56 FTE ($5.79M) |
Marketing & CAC (11% of OpEx)
| Category | 2026 | 2027 | 2028 |
|---|---|---|---|
| Paid Advertising (SEM, Display, Social) | $55K | $90K | $200K |
| Content & SEO | $20K | $40K | $80K |
| Events & Conferences | $30K | $60K | $120K |
| Tools & Software | $15K | $25K | $40K |
| PR & Partnerships | $10K | $30K | $70K |
| Total Marketing | $180K | $350K | $720K |
Technology & Infrastructure (6% of OpEx)
| Category | 2026 | 2027 | 2028 |
|---|---|---|---|
| Cloud Infrastructure (AWS/GCP) | $40K | $80K | $150K |
| Security & Compliance | $10K | $20K | $35K |
| Database & Storage | $15K | $30K | $60K |
| Development Tools | $13K | $23K | $40K |
| API & Third-Party Services | $12K | $20K | $40K |
| Hardware & IT Support | $23K | $35K | $55K |
| Total Tech/Infrastructure | $121K | $220K | $400K |
Operations & Facilities (5% of OpEx)
- 2026: $93K (virtual/hybrid office, legal, insurance, professional services, travel)
- 2027: $177K (expanded office space, increased travel for sales)
- 2028: $335K (multi-location offices, international travel, comprehensive insurance)
Research & Development (6% of OpEx)
- 2026: $195K (smart glasses R&D $100K, AI/ML development $30K, hardware lab $40K)
- 2027: $390K (continued hardware development, customer research, competitive intelligence)
- 2028: $395K (mature R&D focusing on next-generation features)
Total Operating Expenses Summary
| Cost Center | 2026 | 2027 | 2028 | % of Total |
|---|---|---|---|---|
| Personnel & Payroll | $1,464K | $3,068K | $5,788K | 58% |
| Marketing & CAC | $180K | $350K | $720K | 11% |
| Technology & Infrastructure | $121K | $220K | $400K | 6% |
| Operations & Facilities | $93K | $177K | $335K | 5% |
| Research & Development | $195K | $390K | $395K | 6% |
| Contingency (5%) | $103K | $270K | $422K | 4% |
| Total OpEx | $2,156K | $4,475K | $8,060K | 100% |
Capital Requirements & Funding Strategy
Base-Case Funding Plan (Seed + Series A): $3.5M
Allocation:
- Q1 2026: $1.0M (immediate seed for product development, initial team)
- Q3 2026: $2.5M (Series A base-case close for market expansion, sales team)
Use of Funds:
- Engineering & Development: $400K (B2C platform, mobile apps)
- Sales & Marketing: $250K (go-to-market, brand building)
- Operations & Infrastructure: $150K (cloud infrastructure, tools)
- Working Capital: $1.7M (18-month runway to profitability)
Note: Series A target remains $2-3M; planning model uses $2.5M as the base case.
Key Financial Metrics
Gross Margin
- 2026: 65% (high initial efficiency)
- 2027: 62% (scaling investments)
- 2028: 60% (mature operations)
Profitability Path
- 2026: -$360K EBITDA (heavy investment)
- 2027: +$2.4M EBITDA
- 2028: +$6.7M EBITDA (35-40% margin)
Investor Strategy
Investment opportunity analysis with clear path to profitability and exit.
Investment Highlights
- Proven Technology: Beta-ready products with 5 applications ready for Q2 2026
- Dual Revenue Model: B2B ($6K-$150K contracts) + B2C ($20-$300/month)
- 3-Year Trajectory: $1M (2026) → $8M (2027) → $26M (2028)
- Geographic Focus: North America (US, Canada) + EU pilots
- Exit Path: IPO or strategic acquisition at $300M-$1B valuation (2029-2030)
Investment Rounds Overview
| Round | Timing | Target Raise | Valuation | Dilution |
|---|---|---|---|---|
| Seed (Immediate) | Q1-Q2 2026 | $1M | $3M | 20% |
| Series A | Q3-Q4 2026 | $2-3M | $8-12M | 20-25% |
| Series B | Q2-Q3 2027 | $5-8M | $30-40M | 18-22% |
| Series C | Q3 2028+ | $15-25M | $100-150M | 15-20% |
| Exit | 2029-2030 | — | $500M-$1B | — |
Immediate Seed Round Details (Q1-Q2 2026)
Investment Terms
- Target Raise: $1M
- Pre-Money Valuation: $3M
- Dilution: 20% equity stake
- Security: Convertible note or SAFE (preferred)
Use of Funds
| Category | Allocation | Purpose |
|---|---|---|
| Product Development | $300K (60%) | B2C platform, mobile apps, beta testing |
| Go-to-Market | $150K (30%) | Sales hires, initial marketing |
| Operations | $50K (10%) | Infrastructure, legal, compliance |
Seed Round Milestones
- Deploy 5-10 pilot customers
- Achieve $50K-$100K ARR
- Validate product-market fit with case studies
- Build initial sales pipeline (50+ leads)
- Establish 2-3 channel partnerships
Series A Round Details (Q3-Q4 2026)
Investment Terms
- Target Raise: $2-3M
- Pre-Money Valuation: $8-12M
- Dilution: 20-25% equity (cumulative: 40-45%)
- Security: Series A Preferred Stock
Use of Funds
| Category | Allocation | Purpose |
|---|---|---|
| Sales Team Expansion | $1.2M (48%) | 4 enterprise AEs, 2 SDRs, solution consultants, Salesforce |
| Marketing Acceleration | $800K (32%) | Demand gen, content marketing, international events, SEO/SEM |
| Product Scaling | $400K (16%) | Engineering expansion, mobile apps, customer success tools |
| Runway & Contingency | $600K (4%) | Working capital buffer |
Entry Criteria & Success Metrics
What Investors Receive
- 20-25% equity ownership (fully diluted)
- 1x liquidation preference (participating preferred stock)
- Full board seat + 1 observer right
- Pro-rata rights in Series B and beyond
- Anti-dilution protection (weighted average)
Key Milestones to Achieve
- Revenue: $1M+ ARR by Series A close
- Customer Base: 50-75 B2B customers + 500-1,000 B2C users
- Growth Rate: 8-12% MoM (B2B), 15-20% MoM (B2C)
- Unit Economics: CAC payback <6 months (B2B), <3 months (B2C)
- Gross Margin: 65-70%
- Geographic Expansion: Establish presence in Canada + EU pilots
Milestone Requirements for Series B
- Achieve $4-6M ARR run rate by Q4 2027
- 200+ B2B enterprise customers (avg ACV: $15K+)
- Profitability path clear (breakeven Q4 2027)
- Product-market fit validated across 2-3 verticals
- 10x revenue growth from seed stage
Series B Round Details (Q2-Q3 2027)
Investment Terms
- Target Raise: $5-8M
- Pre-Money Valuation: $30-40M
- Dilution: 18-22% equity (cumulative: 55-65%)
- Security: Series B Preferred Stock
Use of Funds
| Category | Allocation | Purpose |
|---|---|---|
| Enterprise Sales Scale | $2.5M (38%) | 6 AEs, solution engineers, enterprise customer success, CRM expansion |
| Marketing Scale | $1.5M (23%) | ABM programs, international PR, analyst relations (Gartner, Forrester) |
| Product Engineering | $1.0M (15%) | Mobile apps, additional integrations, API platform |
| Hardware Development | $800K (12%) | Security Officer Agent smart glasses R&D |
| International Expansion | $1.2M (18%) | France, UK, Benelux operations + local teams |
| Working Capital | $1.0M (14%) | Runway + contingency |
Entry Criteria & Success Metrics
What Investors Receive
- 18-22% equity ownership (fully diluted)
- 1x liquidation preference (non-participating, growth-stage standard)
- Additional board seat (2 VC board members total)
- Pro-rata rights in Series C (if applicable)
- Standard exit preferences
Key Metrics to Achieve
- Revenue: $8-10M ARR by Series B close (60-65% gross margin)
- Customer Base: 200-250 B2B customers (avg ACV: $15-20K)
- B2C Users: 5,000-8,000 paid users contributing $3-4M ARR
- Growth Rate: 12-15% MoM revenue growth
- Rule of 40: 50+ (growth rate 15% + profit margin 35%)
- Net Revenue Retention: 110-120% (land-and-expand working)
- Customer Concentration: No single customer >15% of revenue
- Profitability: EBITDA positive or near-breakeven
Strategic Levers at Series B
- Vertical Expansion: Target 4-5 distinct verticals (currently 3-4)
- Geographic Expansion: Full European coverage + Asia-Pacific pilot
- M&A Opportunity: Acquire complementary AI/video analytics technology
- Product Expansion: Drone mode deployment, enhanced API platform
Series C (Unicorn Path)
Investment Terms
- Timing: Q3 2028 / Q1 2029
- Target Raise: $15-25M
- Pre-Money Valuation: $100-150M
- Dilution: 15-20% equity
- Security: Series C Preferred Stock
Success Metrics to Demonstrate
- Revenue: $30-40M ARR (profitability achieved, 20-30% EBITDA margin)
- Customer Base: 500+ enterprise customers globally
- B2C Users: 20,000+ active paid users
- NRR: 120%+ (strong land-and-expand motion)
- Gross Margin: 70%+
- International Revenue: 40%+ of total
- Rule of 40: 60+ (sustainable growth + profitability)
Use of Series C Capital
- Aggressive international expansion (Asia-Pacific, Latin America)
- M&A to consolidate market position
- Build out channel/partner ecosystem
- Public company readiness (SOX compliance, audit systems)
Investor Return Analysis
Analysis based on exit at $750M valuation (midpoint of $500M-$1B range) with 5-year hold period. Seed assumptions are fixed at $1M raise on $3M pre-money (20% initial ownership) before subsequent dilution.
IPO Scenario Returns ($750M Exit)
| Round | Investment | Entry Valuation | Post-Dilution Equity | Exit Value | Multiple | IRR (5-Year) |
|---|---|---|---|---|---|---|
| Seed | $1M | $4M post | 6% | $45M | 45x | 110% |
| Series A | $2.5M | $12.5M post | 10% | $75M | 30x | 85% |
| Series B | $6M | $45M post | 12% | $90M | 15x | 65% |
| Series C | $20M | $150M post | 13% | $97.5M | 4.9x | 40% |
Alternative Acquisition Scenario ($400M Exit)
| Round | Investment | Post-Dilution Equity | Exit Value | Multiple | IRR (4-Year) |
|---|---|---|---|---|---|
| Seed | $1M | 6% | $24M | 24x | 120% |
| Series A | $2.5M | 10% | $40M | 16x | 95% |
| Series B | $6M | 12% | $48M | 8x | 70% |
Key Takeaway
All investment rounds exceed standard venture capital benchmark of 25% IRR. Seed and Series A investors achieve exceptional returns (85-110% IRR), while later-stage investors still realize strong returns with lower risk.
Exit Strategy
Option 1: IPO (2029-2030)
- Target Valuation: $500M - $1B
- Revenue at IPO: $40-60M ARR
- Target Exchange: NASDAQ or NYSE
- Requirements:
- $60M+ ARR with 25-30% growth
- Positive free cash flow
- Rule of 40 score: 50+
- Strong gross margins (70%+)
Option 2: Strategic Acquisition
Tier 1 - Cloud/Tech Giants ($500M-$1B+ valuation)
- Amazon/AWS: Integrate into AWS security stack, Amazon Go retail tech
- Google Cloud: Add vision AI to Google Cloud AI Platform, retail analytics
- Microsoft: Integrate into Azure AI services + Dynamics CRM
- Meta/Facebook: Enhance AR/VR with demographic/behavioral AI
Tier 2 - Security Conglomerates ($300-600M valuation)
- Bosch Security Systems: Expand AI/vision product portfolio
- Axis Communications: Leading IP camera manufacturer seeking AI differentiation
- Hikvision/Dahua: Major security vendors consolidating AI capabilities
- ADT/Securitas: Security monitoring companies adding intelligent vision
Tier 3 - SaaS Platforms ($200-400M valuation)
- Salesforce: Integrate Intelligent Signage into Marketing Cloud
- ServiceNow: Add security/compliance applications to platform
- Workday: Attendance monitoring for enterprise HR/facilities
- Oracle: Retail and security applications in cloud suite
Acquisition Valuation Timeline
| Exit Timing | Revenue (ARR) | Valuation Range | Revenue Multiple | Likely Acquirer Type |
|---|---|---|---|---|
| Post-Series A (Year 2) | $3-5M | $50-100M | 10-20x | Security conglomerate |
| Post-Series B (Year 3) | $10-15M | $150-300M | 10-20x | SaaS platform |
| Post-Series C (Year 4+) | $30-40M | $300-600M | 10-15x | Cloud giant |
| Pre-IPO (Year 5) | $50-60M | $500-800M | 10-13x | Strategic mega-acquisition |
Most Likely Scenario
Strategic acquisition by cloud platform (AWS, Google Cloud) or security conglomerate (Bosch, Axis Communications) in Year 4-5 at $300-500M valuation (12-15x revenue multiple)
Acquisition Premium Factors
- Proprietary AI/ML algorithms (demographic detection, behavioral analytics)
- Customer base across multiple verticals (retail, security, education, healthcare)
- International footprint (NA + EU + Asia-Pacific)
- Sticky product with high NRR (120%+)
- Regulatory compliance expertise (GDPR, CCPA, SOC2)
Comparable Company Analysis
| Company | Focus | IPO Valuation | Current Market Cap |
|---|---|---|---|
| SentinelOne | Cybersecurity + AI | $3.2B (2021) | $8B+ |
| CrowdStrike | Cybersecurity + AI | $3B (2019) | $70B+ |
| Zscaler | Cloud Security | $1B (2018) | $30B+ |
| Verkada | Security + AI | $1.6B (Series D, 2021) | 2B+ (estimated) |
Why Invest in EyeNet Vision?
Strategic Advantages
- Proven Market Demand: $2-4B TAM across multiple verticals
- Defensible Technology: Proprietary demographic detection and behavioral analytics
- Rapid Deployability: Works on standard hardware, minimal infrastructure
- Multiple Revenue Streams: B2B + B2C reduces dependency on single market
- Scalability: From 1 camera to 10,000+ cameras on same platform
- Strong Unit Economics: CAC payback in 3-4 months (B2B), 1-2 months (B2C)
- Clear Path to Profitability: Profitable by Year 2, strong margins by Year 3
- Experienced Team: Track record with PPL Meta platform
Risk Factors & Mitigation
1. Regulatory & Privacy Compliance
Risk: GDPR, CCPA, facial recognition bans limit market opportunity
Mitigation:
- Modular design allows disabling demographic features
- Age-only detection reduces PII collection
- On-premises deployment option for sensitive environments
- Built-in compliance controls (data retention, export, deletion)
2. Market Competition
Risk: Large players (Google, Amazon, Meta) enter with massive resources
Mitigation:
- Vertical specialization (6 focused applications vs. horizontal platform)
- Proprietary algorithms and IP portfolio
- Strong customer lock-in through integrations
- Agile product development cycle
3. Technology Execution
Risk: Security Officer Agent hardware delays (smart glasses development)
Mitigation:
- Software-first approach (5 other products ready)
- Partner with hardware manufacturers vs. build in-house
- Flexible roadmap with prioritized product launches
4. Customer Concentration
Risk: Early-stage dependency on pilot customers (potential for high churn)
Mitigation:
- Diversified customer base across verticals
- B2B + B2C dual model reduces single-segment risk
- Focus on land-and-expand with enterprise customers
- No customer >15% of revenue policy
5. Market Adoption
Risk: B2C consumer adoption slower than projected
Mitigation:
- Conservative penetration assumptions (0.5-2%)
- Freemium funnel to convert free users
- B2B focus provides revenue stability if B2C underperforms
- Multiple product options increase conversion opportunities
6. Geopolitical & Economic
Risk: Economic downturn reduces enterprise IT spending
Mitigation:
- Compliance products (Room & Gate Protection, Underage Detector) are non-discretionary
- Security spending remains stable in downturns
- Multiple geographic markets reduce regional dependency
- Flexible pricing models adapt to market conditions
Investment Decision Framework
✅ Why Invest in EyeNet Vision?
- Strong Market Opportunity: $2-4B TAM with growing post-pandemic demand
- Proven Technology: Beta-ready products with pilot customer validation
- Diversified Revenue Model: B2B stability + B2C volume
- Compelling Unit Economics: CAC payback <6 months, 65-70% gross margin
- Clear Path to Exit: IPO $500M-$1B or strategic acquisition $300-600M
- Attractive Returns: 30-45x returns for early investors (85-110% IRR)
- Seed Return Basis: Calculated from immediate Seed terms of $1M at $3M pre-money (20% initial ownership)
- Experienced Team: Proven track record with PPL Meta platform
- Multiple Exit Paths: Strong strategic and financial buyer interest
❌ When to Pass
- Regulatory Exposure: Uncomfortable with facial recognition regulatory risk
- Execution Risk: Concerns about team's ability to scale sales/marketing
- Market Timing: Belief that security spending will contract significantly
- Competition: View that tech platforms will commoditize vision AI rapidly
- Capital Intensity: Concern about capital requirements to profitability
Key Performance Indicators to Monitor
Financial KPIs
- ARR (Annual Recurring Revenue): Primary growth metric, track vs. plan
- MRR Growth Rate: Month-over-month momentum indicator
- Gross Margin: Target 65-70%, expanding to 70%+ by Series C
- CAC Payback Period: B2B <6 months, B2C <3 months
- Burn Rate: Monthly cash burn vs. runway
- Rule of 40: Growth rate + profit margin (target: 50+)
Customer KPIs
- Customer Count: B2B accounts + B2C paid users
- ACV (Average Contract Value): B2B target $15-20K
- NRR (Net Revenue Retention): Target 110-120%
- Churn Rate: B2B <5%, B2C <10%
- Customer Concentration: No customer >15% of revenue
- Pipeline Coverage: 3-4x pipeline-to-quota ratio
Growth & Efficiency KPIs
- Magic Number: >0.75 (revenue generated per sales/marketing dollar)
- LTV:CAC Ratio: Target 3:1 or higher
- Sales Cycle: B2B 6-9 months, trend downward
- Win Rate: Target 20-30% of qualified pipeline
- Free-to-Paid Conversion: B2C target 5-10%
Investment Timeline
2026 Q1-Q2: Immediate Seed Round ($1M)
↓
Deploy 5-10 pilot customers, $50K-$100K ARR
↓
2026 Q3-Q4: Series A ($2-3M)
↓
Scale to 50-75 customers, $1M+ ARR, expand to Canada + EU
↓
2027 Q2-Q3: Series B ($5-8M)
↓
Scale to 200+ customers, $8-10M ARR, international 20-30%
↓
2028 Q1-Q3: Series C Optional ($15-25M)
↓
Scale to 500+ customers, $30-40M ARR, profitability achieved
↓
2029-2030: Exit Event
↓
IPO at $500M-$1B OR Acquisition at $300-600M
Investment Recommendation
STRONG BUY for Seed/Series A Investors
EyeNet Vision presents a compelling venture capital investment opportunity with large addressable market, proven technology, dual revenue model, and clear path to profitability and exit.
Risk-Adjusted Profile: Moderate risk, high return potential (30-45x returns at 85-110% IRR for early investors, based on immediate Seed at $1M and $3M pre-money)
Success requires excellent execution on product-market fit validation, sales/marketing scale, and international expansion. For investors seeking AI/ML, B2B SaaS, and security market exposure, EyeNet Vision represents a high-quality opportunity.